Beth Am Synagogue: December 2015 – October 2017

A House for the People

Photo by Siobhan O’Brien

The Problem: Religion, Culture, Justice

Beth Am is a conservative synagogue for the Jewish population of Baltimore. From its humble beginnings as Chizuk Amuno original location to its evolution to Beth Am, this religious institution has the problem of a small office staff, limited funds for support and large program calendar. An additional factor is the dual usage of religious spaces as community spaces.

This communication problem required more than design skills.

 

The Approach: Organize, Plan and Compromise

To ensure each program was advertised across all the mediums Beth Am employed, maintaining a strong calendar and event planning to-do list was critical to keeping the three weeks of ad space allocated. This meant organizing the annual programs (see picture) and ensuring they were not lost in the 100+ other programs and religious events the synagogue would host and/or support.

 

Beth Am used the following mediums to promote their programs:

Facebook Events
Website Calendar
Monthly Bulletin
Weekly Shabbat Brochure
Kiddush Lunch Tent Cards

And ads in JMore, Baltimore Jewish Times and the Charles Villager

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Baltimore Pride: March 2017 through August 2017
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Beth Am Synagogue: December 2015 – October 2017
Clients